IntelliWorks Openstores Shopping Cart Service Community Forum

It is currently Mon Aug 21, 2017 2:20 am

All times are UTC + 10 hours [ DST ]




Post new topic Reply to topic  [ 1 post ] 
Author Message
 Post subject: The Life of Products
PostPosted: Thu Nov 30, 2006 5:10 pm 
Offline
Site Admin

Joined: Wed May 31, 2006 11:22 pm
Posts: 745
I like this Blog Post "The Life of Products" and think it would be interesting to share with everyone here.

Quote:
Products are not nouns but verbs. A product designed as a noun will sit passively in a home, an office, or pocket.

Products can be verbs instead, things which are happening, that we live alongside. We cross paths with our products when we first spy them across a crowded shop floor, or unbox them, or show a friend how to do something with them. We inhabit our world of activities and social groups together…

Take Amazon: They don’t just sell products, they sell the whole life-cycle. You discover a book, select it using the reviews, consider it, hang onto it in your basket, finally choose to buy it. Wishlists and permanent book addresses (suitable for emails) understand that, even before you buy it, a book is a social object, present in our social world. Then afterwards you can recommend or review the book, and the site helps (even prompts!) you to sell the book on second-hand.


This makes me think why some online businesses are successful? They sell products as verb! They have a community network where they share experience of the products together. Forum, blogs, affiliates... anywhere people can tell stories of the product will boost the sale of the products.

For anyone interested, the link to the post is http://schulzeandwebb.com/blog/2006/11/22/the-life-of-products/.

Lee


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 1 post ] 

All times are UTC + 10 hours [ DST ]


Who is online

Users browsing this forum: No registered users and 2 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
cron
Powered by phpBB® Forum Software © phpBB Group